LA Fires Aftermath - How The United Sommeliers Foundation Helps with Cristie Norman, Ep. 106
The need for help for impacted wine professionals is ongoing
New Sip Sip Hooray Podcast episode! Listen here: https://sipsiphooraypodcast.com/2025/04/30/la-fires-aftermath-how-the-united-sommeliers-foundation-helps-with-cristie-norman-ep-106/
On this episode of Sip Sip Hooray!, we find out how the wine and hospitality community supports professionals in crisis. Guest Cristie Norman, president and co-founder of the United Sommeliers Foundation, shares how the nonprofit has been providing financial aid to sommeliers and wine professionals affected by disasters—including the recent Los Angeles wildfires.
The fires may be out, but their impact on the wine and hospitality industry continues. Cristie Norman discusses the ongoing need, which includes recent hurricanes, other natural disasters, healthcare needs and domestic violence issues facing sommeliers.
Learn about the foundation’s five-year journey, its impact on industry professionals, and how you can contribute to their mission. From financial aid for those facing unexpected hardships to disaster relief efforts, the USF is making a real difference, providing emergency grants to those in need to long-term recovery support.
Thank goodness for the charitable spirit of wine people. A long tradition of giving back.